Become an Amazon Selling Legend Using Retail Arbitrage: Make Money and Fulfill Your Dreams with an Online Business by Danny Stock

Author:Danny Stock [Stock, Danny]
Language: eng
Format: epub
Published: 2019-08-09T23:00:00+00:00

Benefits of Reverse Sourcing

What if you see a popular shaving cream on sale for 99-cents at a local pharmacy? It's just a can of shaving cream. Cans of just about any shaving cream rarely sell for much money, right? You know that the most it's probably selling for on Amazon is a couple of dollars.

Standing in the store, you scan the barcode and find the matching listing. No profit, Amazon’s selling the same can for a little more than a dollar. And since Amazon’s one of the sellers (which doesn’t always mean you don’t sell it) there is more downward pressure on the price you’ll get for the can of shaving cream.

You then visually scan the shaving cream. Perhaps four listings appear, three of which are listings for the shaving cream. On a side note, one of the four “matching” listings is a used Buick carburetor… as you learned earlier, the visual scan is powerful but far from perfect. Even if you find the can by matching the barcode, you’re not going to make any money.

But what if you can find a listing for a 12-pack that sells for $32.99?

That would be interesting, right?

Your entire cost for twelve cans will be less than $12. A listing for $32.99 promises a nice potential profit with about a 100% return on your investment. Depending on the rank, the number of competing offers (other sellers), and the Keepa sales history chart, you might very likely want to buy two or three sets of 12 cans and send them into your FBA account if you saw such a listing.

Note: Any time you see more than one item in a listing, such as the 12 cans of shaving cream sold together, it’s known as a bundle and also a multi-pack. We previously discussed multi-packs and bundles and those terms aren’t extremely critical to this particular book’s discussion. But as a reseller, you should know that these terms mean the same thing. Technically, Amazon only uses the term bundle for such items, but it helps us discuss selling techniques if we distinguish between listings with more than one of the same items (called both a “multi-pack” and “bundle”) with listings that have two or more different items, such as a single can of shaving cream and one shaving kit (called a “bundle” but never a “multi-pack”).

Probably such a $32.99 12-pack of everyday shaving cream is rare, right?

Yeah.

Except it’s not.

If you’ve bought a can of Barbasol shaving cream, you know it’s often close to a buck when you find it on sale. Consider also, I just made this example up knowing that cans of Barbasol often cost little more than a dollar when they’re on sale and I thought to myself, “Let’s use this as an example and see what happens.”

I had no idea there was a listing for a 12-pack bundle selling for almost $33. I just happened to think of this shaving cream and then went to Amazon to look. I’m not currently standing in a store, I’m in my office writing.

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